Cassia Phuket Wins Silver at 14th Thailand Tourism Awards for Best Location

Banyan Tree Group’s premier lifestyle hotel recognized for its strategic locale and exceptional on-site facilities

Banyan Tree Group’s premier lifestyle brand, Cassia Phuket, is honoured to announce its Silver Award in the Location Hotel category at the 14th Thailand Tourism Awards 2023. Presented by the Tourism Authority of Thailand (TAT), this esteemed accolade is a testimony to Cassia Phuket’s relentless pursuit of quality, professionalism, and unparalleled service in the Thai travel and tourism industry.


At the award ceremony, held in Bangkok on September 27, 2023, Cassia Phuket was honoured with the Silver Award in the Location Hotel category. Adding a royal touch to the achievement was Princess Ubol Ratana Rajakanya Sirivadhana Barnavadi, who, as Honorary President, presented this prestigious accolade. Receiving this esteemed award, Cassia Phuket is one of only 16 hotels in Thailand to gain such a distinction in this category.


Nestled in the esteemed Laguna Phuket in Cherngtalay, the island’s prime locale, Cassia Phuket offers guests immediate access to the pristine Bangtao Beach. Beyond the natural beauty of Phuket’s famous beach, the hotel is strategically situated within a vibrant service complex. This gives guests the convenience of nearby eateries, beach clubs, nightlife and shopping spots, elevating their stay to one that is not only scenic but also incredibly convenient.


Cassia Phuket stands as the transportation hub of the area with its on-site Phuket Smart Bus Stop, providing easy access from the airport to various beach towns and the must-visit Promthep Cape. Guests also enjoy unlimited rides on the Laguna Shuttles, connecting them to Laguna's various attractions, from golf courses to spas.


Beyond the on-site transportation hub, Cassia Phuket offers personalized services like Cassia Tuk Tuk and Cassia Shuttle, facilitating quick trips to local attractions. For instance, Boat Avenue and Porto de Phuket are just a 5-6 minute drive away. For longer excursions, Patong Beach and Central Floresta are accessible within 35 minutes.


As a premier lifestyle hotel, Cassia Phuket transcends traditional hospitality paradigms. The property features a unique design of suites and lofts, fully equipped kitchens, and stylish living spaces. Going beyond the standard hotel experience, guests can enjoy working spaces, indoor and outdoor gyms, indoor and outdoor playgrounds, a tattoo studio, arcade games in public areas, and even pet-friendly options.


The recent recognition from the 14th Thailand Tourism Awards serves as both a validation and a springboard for Cassia Phuket.

Securing this esteemed recognition is incredibly affirming, and it provides the momentum we need to reach new heights. This award is not a final destination, but rather an encouraging indicator of the direction we're headed. It inspires us to set our sights on Gold, all while staying true to our brand essence: Be Cool with Cassia. Logan Daley, the General Manager of Cassia Phuket

Learn more about Cassia Phuket Here

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About Banyan Tree Group

Banyan Tree Group (“Banyan Tree Holdings Limited” or the “Group”) is one of the world’s leading independent, multi-brand hospitality groups centred on stewardship and wellbeing while offering exceptional, design-led experiences for the global travellers of today and tomorrow. The Group’s diversified portfolio of hotels, resorts, spas, galleries, golf and residences is centred around an ecosystem of 10 global brands, including the award-winning Banyan Tree, Angsana, Cassia, Dhawa and Laguna, as well as the highly anticipated new brands of Homm, Garrya, Folio and two new Banyan Tree brand extensions, Banyan Tree Escape and Banyan Tree Veya.

Founded in 1994 on the core concept of sustainability, Banyan Tree Group seeks to create long-term value for all stakeholders and destinations across its network of properties, products and brands, through a purpose-driven mission. With over 10,000 associates across 23 countries, Banyan Tree Management Academy (BTMA) was established in 2008 to support the Group’s goals through advancing people development, management excellence, and learning with integrity and meaning.

Banyan Tree Group has received over 3,000 industry awards and accolades since inception over 25 years ago, most recently being named among the Top 25 Hotel Brands in the World by Travel + Leisure. It has also received recognition for its commitment to environmental protection and community development through its Banyan Tree Global Foundation (BTGF), which aligns the Group’s efforts to the United Nations Sustainable Development Goals. Executing on its regionalised growth strategy, the Group’s global footprint continues to grow with over 50 new hotels and resorts under design and construction in the pipeline, in addition to over 70 operating hotels in 17 countries. As a global industry hospitality leader, Banyan Tree Group firmly embeds its mission to be a business that benefits all stakeholders, for the greater good.

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