Leading Multi-branded Hospitality Group Expands Stronghold in Asia with the Introduction of Flagship Brand Banyan Tree, Together With Cassia, Dhawa, and Garrya
Banyan Tree Group today announces its expansion into Japan, a frontier location for the global, multi-branded hospitality group. This introduction of four brands marks the Group’s first-ever entry into Japan since its inception in 1994, and further reinforces its stronghold in Asia.
Through a partnership with Wealth Management Group, Dhawa Yura and Garrya Nijo Castle have just launched this month, while Banyan Tree Higashiyama and Banyan Tree Ashinoko Hakone are set to open from now through 2026.
Separately, Banyan Tree Group has just signed a new partnership with Terraform Capital that will lead to a newly built Cassia in the beautiful ski resort of Niseko.
Interweaving historic touchpoints, rich culture and natural wonders to provide true sense-of-place experiences for discerning travellers, these properties come just in time as Japan’s borders reopen following a two-year break from international tourism.
- Banyan Tree Higashiyama Kyoto: Located in the Gion and Higashiyama district, Banyan Tree Higashiyama Kyoto will open in spring 2024 as a 52-key luxury, hilltop urban resort boasting spectacular views of Kyoto city. It will also be the first and only hotel in Kyoto city to have a Noh stage.
- Banyan Tree Ashinoko Hakone: Renowned for its hot spring, historical destination and views of Mount Fuji, Banyan Tree Ashinoko Hakone will be a new luxury resort development slated to open in 2026, in an area adjacent to Lake Ashino.
- Cassia Hirafu: Set to open in 2025 in Japan’s most popular ski resort destination, Cassia in Niseko will be just minutes away from Hirafu ski slope. It will have 50 keys for the resort, and 113 keys for residential accommodation – ranging from 1-bedroom to villas that will be available for sale.
- Garrya Nijo Castle Kyoto: As the first opening under the Group’s newest concept, Garrya Nijo Castle Kyoto presents a new and distinct approach to wellbeing through simplistic design and amenities that recharge and rejuvenate. The 25-room hotel launched on 17 June, and is located right in front of Nijo Castle, a UNESCO World Heritage site first built in 1603 during the Tokugawa Shogunate. It offers a meditative view of lush greenery from the lobby, seasonal cuisine at its innovative French restaurant, Singular, and a Wellbeing Room for restorative exercises and yoga.
To further consolidate its presence in Japan, Banyan Tree Group is entering into a strategic partnership with Intrance Hotels & Resorts Inc., focusing on conversion projects that will further propel the Group’s growth in the country.
We are pleased with our strategic entry into Japan, in line with the government’s recent decision to ease international tourism into the country. The beautiful city of Kyoto is an unmistakable great start for Banyan Tree Group’s foray into Japan, with its natural healing springs, vast history, and abundant culture. Through the recent openings of Dhawa and Garrya, in addition to three upcoming openings for Banyan Tree and Cassia underway, our Group is, our Group is looking forward to its strengthen its presence in Japan, said Eddy See, President and Chief Executive Officer, Banyan Tree Group. Together with our strategic partnerships, we will continue to expand our multi-branded portfolio and set the benchmark in hospitality by providing our signature standard of service and design-led experiences rooted in sustainability and wellbeing.Eddy See, President and Chief Executive Officer, Banyan Tree Group
An oasis of simplicity at the centre of bustling urban areas, Garrya provides a back-to-basics ambience inspired by Asian sensibilities and natural elements. The addition of Garrya to Banyan Tree Group’s multi-branded portfolio of hotels, resorts, spas, galleries, golf, and residences is a continuation of the Group’s strategic efforts to double its global footprint by 2025. The brand’s guest experience will be hosted by front desk companions, each holding wellbeing certifications, to curate stays around Garrya’s five key pillars of Space to Balance, Space to Rest, Space to Contemplate, Space to Recharge and Space to Savour.