Banyan Tree Group Launches Stay For Good Programme

Banyan Tree Group is thrilled to announce the launch of its Stay For Good programme, with the aim of providing travellers with authentic and immersive experiences that encourage a deeper connection with each destination while honouring the heritage and traditions and contribute to creating more opportunities for local communities. 

  

This multi-brand initiative takes travellers on a journey to some of the most unique and lesser-known destinations around the world. From the thousand-year-old traditions and crafts of Kyoto, Japan, to the colonial architecture and cultural traditions of Puebla, Mexico, the myriad of highlighted experiences will contain something for everyone. 

Some highlights include:
  • Buahan, a Banyan Tree Escape – Guests will visit the nearby Singaperang Village and follow a local farmer on a tour of his land, foraging for native fruits and edible plants such as winged beans, peppercorns and cemcem leaves. They will also taste raw honey from stingless bees, and round off the experience with traditional local delicacies hand-made by the farmer's wife.
  • Garrya Nijo Castle Kyoto – Ever since the Jomon period, over 2,000 years ago, people in Japan have been covering their homes with thatched roofs (kayabuki) made of environmentally friendly grass-based materials. Guests will tour a traditional home with a thatched roof, and try making one of these roofs by tyingsusukigrass together under an expert’s guidance.
  • Banyan Tree Puebla – Guests will head to the nearby rural village of San Jerónimo Tecuanipan to visit Casita de Barro, an establishment that explores simple, sustainable living and shares traditional farming methods with the local community.

The full programme offers a wide range of activities and experiences carefully curated by our team, including exploring the bamboo forests of Anji in China, discovering the Nyonya heritage of Penang, and learning about the minority Muslim community of Krabi in Thailand. 

We believe that travel should be about more than just a vacation. It should be an opportunity to explore new perspectives, gain fresh inspiration, and immerse oneself in the culture and heritage of the places we visit. Our Stay For Good programme offers just that – an opportunity to connect with local communities and contribute to the sustenance of their precious heritage. Our commitment to sustainability and social responsibility is at the heart of everything we do. Our approach is inspired by the concept of regenerative tourism, and this is reflected in the range of sustainability-related activities we provide to our guests. We believe that through travel and tourism, there is potential to make a positive impact on the communities we visit and the environment we operate in. Adhiyanto Goen, Head of Communications of Banyan Tree Group

The Stay For Good programme will be progressively rolled out to all Banyan Tree Group properties worldwide, including Banyan Tree, Angsana, Cassia, Dhawa, Garrya, and Homm. To learn more about this upcoming initiative, please visit www.banyantreegroup.com/offers/stay-for-good.  

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About Banyan Tree Group

Banyan Tree Group (“Banyan Tree Holdings Limited” or the “Group”) is one of the world’s leading independent, multi-brand hospitality groups centred on stewardship and wellbeing while offering exceptional, design-led experiences for the global travellers of today and tomorrow. The Group’s diversified portfolio of hotels, resorts, spas, galleries, golf and residences is centred around an ecosystem of 10 global brands, including the award-winning Banyan Tree, Angsana, Cassia, Dhawa and Laguna, as well as the highly anticipated new brands of Homm, Garrya, Folio and two new Banyan Tree brand extensions, Banyan Tree Escape and Banyan Tree Veya.

Founded in 1994 on the core concept of sustainability, Banyan Tree Group seeks to create long-term value for all stakeholders and destinations across its network of properties, products and brands, through a purpose-driven mission. With 8,000 associates across 23 countries, Banyan Tree Management Academy (BTMA) was established in 2008 to support the Group’s goals through advancing people development, management excellence, and learning with integrity and meaning.

Banyan Tree Group has received over 3,000 industry awards and accolades since inception over 25 years ago, most recently being named among the Top 25 Hotel Brands in the World by Travel + Leisure. It has also received recognition for its commitment to environmental protection and community development through its Banyan Tree Global Foundation (BTGF), which aligns the Group’s efforts to the United Nations Sustainable Development Goals. Executing on its regionalised growth strategy, the Group’s global footprint continues to grow with over 50 new hotels and resorts under design and construction in the pipeline, in addition to over 60 operating hotels in 17 countries. As a global industry hospitality leader, Banyan Tree Group firmly embeds its mission to be a business that benefits all stakeholders, for the greater good.

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