Banyan Tree AlUla Debuts in Saudi Arabia

Opening in October 2022, the resort, which is developed by the Royal Commission for AlUla, brings wellbeing-centred luxury to a heritage site

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AlUla, 19 September 2022 – Banyan Tree launches its first property in historical AlUla in Saudi Arabia, ushering in the Group’s debut in the Kingdom. AlUla is attracting the attention of the world’s affluent travellers with its mesmerising mix of history, culture, and entertainment, all set against a breathtaking desert backdrop dating back millions of years.

Inspired by the nomadic nature of Nabataean architecture, the all-villa, tented resort epitomises Banyan Tree’s commitment to local influence. The fundamental principles of the resort are designed around three concepts that allow guests to immerse themselves in the resort and the destination:

  • ‘In-villa’ provides guests with made-to-measure offerings brought to life by the talented cast of Banyan Tree hosts.
  • ‘In-valley’ takes guests into the essence of AlUla through exclusive outdoor treatments, nomadic chef’s tables, active adventures, and private events staged in spectacular settings.
  • ‘En-voyage’ brings guests through privileged immersions crafted with local talents, continuously unlocking new facets of AlUla’s rich legacy. Bespoke wellbeing and adventure excursions show a glimpse of the ancient landscapes of AlUla and the lives of the people who call it home.
The Banyan Tree AlUla opening marks the completion of the final development phase of Ashar Valley, which also houses the world-famous Maraya Hall. said Mr John Northen, Executive Director- Head of Hotels and Resorts at the Royal Commission for AlUla. The selection of Banyan Tree to operate this resort was driven by the brand’s synergy with the vision of the Royal Commission for AlUla for the destination. The ethos of Banyan Tree is to provide a sanctuary for the senses in an awe-inspiring location with a great sense of place, which is a perfect match for us in AlUla. John Northen, Executive Director- Head of Hotels and Resorts at the Royal Commission for AlUla

The resort will feature two dining venues, including Saffron, Banyan Tree’s signature Thai restaurant, offering contemporary Thai cuisine. The renowned Banyan Tree Spa welcomes guests with carefully curated wellness experiences that combine Asian traditions and local elements.

We are thrilled to launch Banyan Tree in the beautiful valley of AlUla in the kingdom of Saudi Arabia. Founded in 6th century BC, AlUla is filled will so much history and we are honoured to bepart of its heritage efforts, said Mr Eddy See, President and Chief Executive Officer, Banyan Tree Group. Since we started our journey 28 years ago, we have been pioneers of the all-pool villa concept, and now we bring our purposeful, sustainably designed concepts to AlUla with all- tented villas that complement the existing eco-destination. Eddy See, President and Chief Executive Officer, Banyan Tree Group

Guests looking to be among the first to enjoy a once-in-a-lifetime experience at Banyan Tree AlUla can enrol in Accor’s loyalty programme: ALL- Accor Live Limitless. As a member of ALL- Accor Live Limitless, guests can earn reward points on every stay, when dining and can use their points to book nights at participating hotels, transfer points to use with partners worldwide or convert them into truly unforgettable moments with Limitless Experiences in entertainment, sports, culture, shopping, travel and more.

For more information or to book a stay at Banyan Tree AlUla, email reservations.alula@banyantree.com or call +966 55 184 2203.

ABOUT ROYAL COMMISSION FOR ALULA

The Royal Commission for AlUla (RCU) was established by Royal Decree in July 2017 to preserve and develop AlUla, a region wit h outstanding natural and cultural heritage, located in northwestern Saudi Arabia. The RCU's long -term plan takes a sensitive, sus- tainable and responsible approach to urban and economic development in order to preserve the natural and historical heritage o f the region, while making AlUla a privileged place where it is possible to live, work and visit. The plan encompasses numerous initia- tives in the fields of archaeology, tourism, culture, education and the arts, to address different priorities in economic diversifica- tion, empowerment of local communities and the preservation of heritage, as part of the Kingdom of Saudi Arabia's Vision 2030 agenda.

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About Banyan Group

Banyan Group (“Banyan Tree Holdings Limited” or the “Group” - SGX: B58) is an independent, global hospitality company with purpose. The Group prides itself on its pioneering spirit, design-led experiences and commitment to responsible stewardship. Its extensive portfolio spans over 70 hotels and resorts, over 60 spas and galleries, and 14 branded residences in over 20 countries. Comprising 12 global brands, including the flagship brand Banyan Tree, each distinct yet united under the experiential membership programme withBanyan. The founding ethos of “Embracing the Environment, Empowering People” is embodied through the Banyan Global Foundation and Banyan Academy. Banyan Group is committed to remaining the leading advocate of sustainable travel, with a focus on regenerative tourism and innovative programmes that elevate the guest experience.

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